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Chapter 5 Outline
Earning the Right to be Heard

Five C's

Competence & Character

Consideration & Courage

Communication

Things to Avoid

Desire for Money

Worry

 

Book Outline
A Call to Action

Laying A Foundation

Building Walls, Tearing Down Walls

Four Soils

Earning the Right to be Heard

Preparing the Soil

I Planted, Apollos Watered

Making Disciples

Your Story and Others

Appendix A

Appendix B

 

Earning the Right to be Heard

The concept of earning the right to be heard is simple but when I was first introduced to the idea I was blown away by it. We have the gospel. As Peter said to Jesus, “Where else would we go, you are the only one with the words of life?” The disciples didn’t always understand Jesus’ ministry while he was on earth, but they knew that what he was offering they couldn’t find anywhere else. The disciples could look at the Jewish teachers of the day and understand that Jesus was unlike any of them. If they agreed with Jesus’ teaching, they knew they couldn’t get it anywhere else.

When we seek to evangelize, we don’t have the same situation. The gospel has not changed. Christianity is still the only religion that holds the words of life. However, we are not witnessing to Peter. Peter and the disciples realized that there was something different about Jesus and his teachings. In the eyes of many people though, Christianity is just another religion. It is one choice out of many, or one path to God out of many.

As insiders to Christianity, we know that there are plenty of differences between Christianity, Islam, Buddhism, and Hinduism. To an outsider though, it appears to be a different set of rules or different rituals, all in a hope to please a different god (who may in fact be the same god but just going by a different name.)

Christianity is not a consumer product and evangelism is not marketing but there are some similarities. We have a product that we are convinced is the best available. But there are dozens of different products all claiming to do the same thing. Everyone is clamoring to be heard and sell their product. Islam is claiming they have the only path to God. Judaism says they worship the only true God. Buddhism claims to have the only path to inner peace. Hinduism claims that it is the only way to gain a more favorable afterlife. Christianity claims that it has the only way to heaven and Christ is the only one who can give inner peace. How do we make ourselves heard above the rest?

In a previous chapter I referred to standing on our soapbox and trying to yell above everyone else. It is just like advertising. A commercial will tell you all the benefits of a product and tell you why it is better than the other available products. But unless you actually see and are convinced that the product is better than the other ones, you aren’t likely to buy. It doesn’t matter how loud the commercial gets or how many claims it makes. Unless you see a difference, you won’t buy it.

It is the same way with Christianity. We can yell as loud as we want and we can make all of the claims we want. Unless we can show others that we have something that is different, they aren’t going to buy what we are selling.

We must earn the right to be heard. We must show everyone that there is a reason to listen to us and that the claims we are making are different from every other religion.

A lot of this comes down to practicing what we say we believe and walking the walk instead of simply talking the talk.

It’s hard to convince someone to go to church with you because it has made a great difference in your life when you yourself only go once a month because you’re so busy. Nobody is going to believe Christianity gives you inner peace if you are constantly worrying about every little thing that happens at work and fretting about how things in life aren’t fair.

“Never buy something from a salesman who doesn’t use the product themselves.” If you make all sorts of claims about what becoming a Christian will do for a person but yet have not laid hold of those claims yourself because you have more important things than to come to church every Sunday, you are an unconvincing salesperson. You have to show that becoming a Christian is worth the investment of time and energy. If you haven’t really bought into it, you won’t do well convincing others to buy into it.

As Christians, it should be obvious that we are different. This starts with the Holy Spirit and the fruit of the Spirit in Galatians 5. The fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control. Most of the world is lacking in these qualities and if we are mature Christians these things should be evident in our lives most of the time. Remember, God is looking for fruit, not just plants that have sprung up from the soil.

Next Section - Competence & Character

 

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